Adding a call-to-action (CTA) button to an email or webpage

A Call-to-Action (CTA) is a line of text or a button that prompts the reader to take specific action by clicking

Button CTA

You can use the Button Widget to create a custom button that can be clicked on and linked to your website. 

You can also upload an image of a button, or use a stock image button as a CTA. Just add a click-through link to make it actionable. 

Text CTA

Type your call to action using a text widget, then hyperlink to make it actionable.  To hyperlink, highlight the text and click the chain link icon. Then add your URL.